how much wood would a wood chuck chuck?

ed mag's "woodcutter" on lookbook today:  is it lumberjack chic? bunyon fun-ion?  plaid rad?  regardless, i dig it.  it's colorful, it's lighthearted, and it doesn't involve skinny jeans (see dude friends...i hear you loud and clear).

what's so special about this look?  he turns a basic plaid shirt into a cool layering piece by pairing it with a lower cut t, trendy cuffed chinos, laid back sunglasses and some brightly accessories sneaks.  it's easy umkayyy!     

just saying

drake "marvin's room" tank

tell me, have you heard that lately?

dude's a stud: ryan gossling

there's a reason why chicks all around the world are sweet on ryan gossling: dude's a stud.  he's got the tough guy/guy next door/bring me home to mom/well wearer of pants and accessories-ness that makes the ladies go gaga.  take a lesson from ryan: pick up some cool eyewear, show off just a little bit of man cleave, score some pants that fit and do the ryan.

well dressed dude: daemaine hines

who: daemaine hines 

 what: photographer 

 where: savannah, georgia 

 why: the perfect combination of personality, perfect fit, swagger and style all rolled into one super cool package.

all images from lookbook

boy brand: chaser la

miles davis t shirt, $20

if your definition of graphic t includes dragons, embroidery, asian symbols, or one letter words like "strength" and "loyalty" i have news for you... your graphic t went out of style 5 years ago.  the new graphic tee is understated, comfortable, and cool.  one of my favorite brands for men's t shirts is chaser la.  also a celebrity favorite, the brand creates rock & roll inspired luxuriously soft shirts that will never go out of style.  and it gets better...chaser la's shirts normally retail for $32-45, but all the t's featured here are on sale.  the chase is on!

stax t shirt, $24

national geographic t shirt, $25 

football t shirt, $20

independence t shirt, $19

what do you think of chaser la's graphic t's?

sunshiny day

bright done right.

flow & co.

flow & co. is a nj based lifestyle brand that produces high quality corduroy embroidered snapback hats.  designed fully in house, flow & co.'s goal is to make rad headwear with a sense of humor.  the hats retail for a cool $22-30 and can be purchased here!

hat: flow & co. available here
watch: gshock, similar here
pants: j.crew, similar here
tank: hurley, similar here and here
sneakers: banana republic
longboard: similar here

hat: flow & co. available here
tank: hurley, similar here
pants: j.crew, similar here
watch: gshock, similar here
sneakers: vans, similar here

the boys at flow & co. are currently focused on hats and sunglasses, but future endeavors could include tank tops, shirts and even posters.  special thanks to flow & co. for sending us the hats and to the handsome swaggy josh for modeling them.  want more flow & co.?  you can follow them here on twitter and here on facebook!

did we mention...we're also on twitter.

got wood?

only time will tell.

wewood jupiter watch, $119

wewood date watch, $119

wewood date watch, $119

fossil nate faux wood watch, $145

nixon the chronicle watch in dark
wood, $350

wewood jupiter watch, $119

wewood date watch, $119

wewood date watch, $119.99

wewood odyssey watch, $119.99